Catégorie : Advertising & Marketing

and why brands just can’t hack itFriend-of-the-letter and co-author Damian and I did our first Amsterdam event for Not a Playbook a few weeks ago at the NIO House in Amsterdam. As avid, consistent readers of this letter, you’ll recognize that name (of course) as the bricks-and-mortar representation of the Chinese EV brand’s experiential strategy…

Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again. Andrew Tindall explains why Amazon is bringing back a modern classic.Like Spider-Man senses danger with his Spider-Sense, I get tingles when I’m in the presence of marketing greatness. It was set off when I was working with…

Advertisers are increasingly putting their digital ad spend into Reddit, drawn by the platform’s growing audience and its influence on AI-powered search results, according to buyers and a slide deck viewed by ADWEEK.Five ad buyers told ADWEEK that brands are increasing their spend on Reddit, but also exploring creative ways to extend their reach on…

The science behind a perfect luxury hospitality Instagram grid Aman, BVLGARI Hotels, and Cheval Blanc Paris all understand a truth most hospitality brands miss: luxury communication is not visual abundance, but visual coherence. Their feeds are not content streams — they’re distinct digital experiences. 1. Aman — The power of absence. Aman’s feed uses negative…

When a big brand activation like this goes live, what you see is the product: the challenges, the visuals, the experience. But behind the scenes there is a whole other layer that has to be built in parallel, the CRM layer. 🖇️ Because no matter how good the product experience is, users still need to…

🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this year… reading, testing, and trying to understand the why behind it. The rollout still seems to be happening…

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐜𝐨𝐮𝐥𝐝 𝐥𝐨𝐨𝐤 𝐜𝐢𝐧𝐞𝐦𝐚𝐭𝐢𝐜 — 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐜𝐚𝐦𝐞𝐫𝐚? At AiYO, we just created a full-fledged advertisement for MYFITNESS 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐏𝐞𝐚𝐧𝐮𝐭 𝐁𝐮𝐭𝐭𝐞𝐫, built end-to-end using AI. Every swirl, every jar, every mouth-watering frame you see — from the product textures to the lighting and the camera moves — was entirely generated through…

For years, TV ads felt like the playground of big brands with bigger budgets. Polished productions, massive spends, endless timelines. For the rest of us, it was “look, don’t touch.” But with Connected TV + AI, that stage is finally opening up. And lately, I’ve been noticing how quickly the rules of advertising are shifting,…

Burberry’s latest campaign turns the everyday British drizzle into cinematic charm with ‘It’s Always Burberry Weather: Postcards From London,’ starring Olivia Colman.Directed by Shakespeare in Love’s John Madden, the series of short films features Colman embodying a cast of quintessential Londoners, from a cricket fan to a tour guide, meeting the city’s wide-eyed visitors with…