Catégorie : Advertising & Marketing

Did McDonald’s just release an AI Christmas ad so unsettling they had to pull it? The Netherlands launched it. The internet revolted. The brand deleted it. This was not a side project. Titled “The Most Terrible Time of the Year, » and created by TBWANEBOKO for McDonald’s’s Netherlands, the concept aimed to explore a darker, more…

Reddit Is NOT a Strategy for Boutique or Independent Hotels Over the last weeks, a few GMs have asked me whether their hotel should start “doing Reddit” because AI tools now pull answers from Reddit threads. Let me say this clearly: – Reddit is not a marketing strategy for boutique or independent hotels. – And…

There has been a lot of noise in the industry this autumn. First, Booking Holdings reported a $457 million writedown for its Kayak brand. Then, industry veterans like Max Starkov noted that metasearch accounts for less than 5% of hotel room nights—a number that hasn’t budged in a decade. The question circulating is: « Is Metasearch dead? »…

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can…

D&AD is challenging creatives to rediscover their fire and reverse the pessimism weighing down the industry. The rallying cry comes as Uncommon Creative Studio unveils a provocative new campaign for D&AD, which blames practitioners for the creative world’s struggles. The 90-second campaign film, which launches today, begins, “Creativity is dead. It wasn’t AI. It wasn’t…

McDonald’s trasforma il Grinch in protagonista estivo, GODIVA fa magie di cioccolato per le feste e Yoki porta Hawkins Lab nel mercato brasiliano.Image courtesy of Wieden+Kennedy SydneyWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that are…

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. NEW YORK — An obsession with winning over Gen Z consumers has resulted in marketers believing several absolutes about the cohort. Of chief concern: Gen Zers are not brand loyal and they hate advertising.  CMOs at Advertising…

Prada celebrates coming home through the snow, NFL and lululemon dress the fans, Dolce&Gabbana celebrates style, and Waitrose tells a Christmas love story.Image © PradaWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that are redefining how…

In this episode of the podcast, I speak with Matt Steiner, Meta’s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company’s advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta’s various AI-enabled ranking and…