Catégorie : Advertising & Marketing

As Marriott updates their systems and websites, staying informed, creating an SEO strategy, and implementing best practices for your hotel is crucial. May 23, 2024 Marriott changed their URL structure in 2022. This change is important to know because you will want to audit all of your listing URLs and backlinks to ensure that all…

Sojern wades into the pool of cookieless solutions to talk about curation – and why the deprecation of third-party cookies will actually prove to be a good thing May 23, 2024 Third-party cookies have been a targeting tool for marketers for nearly 30 years. But soon that will change. At some point in time (at…

𝗖𝗮𝗹𝗺 𝗱𝗼𝘄𝗻: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗺𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝘀𝗽𝗼𝗿𝘁; 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗙𝗔 𝗖𝘂𝗽 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗹𝗹 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗽𝗮𝘆 𝘄𝗮𝗹𝗹 News this week that Netflix will broadcast two NFL game on Xmas day. Is this the long-awaited Netflix move into sport, allowing all to shout “I told you so”? I think not, yet.…

Digital marketing agency Screen Pilot has announced its strategic expansion into the United Kingdom May 22, 2024 The Denver-based agency’s premier partner in the region is Marine & Lawn Hotels & Resorts, which operates properties across Ireland and Scotland, including Rusacks St. Andrews, Slieve Donard, Marine Troon, Marine North Berwick and Dornoch Station. Tom Dibble,…

There was a palpable sense of change at Expedia’s annual partner conference, driven not only by the introduction of new technology but also by the appointment of Ariane Gorin as the company’s new CEO May 17, 2024 Speed » has emerged as a central focus for many of Expedia’s technology-driven decisions this year. At a media…

As part of their direct channel strategy, H10 Hotels focused on utilizing innovative digital tools to enhance their marketing efforts May 17, 2024 Since partnering with THN in 2016, H10 Hotels has relied on the growth platform to enhance their direct channel performance. The team decided to launch two new campaigns using THN’s Conversion and…

The OTA has become the latest U.S. company to launch a retail media business May 15, 2024 Marketers interested in using retailer-held first-party data for targeting have limited options. Despite concerns about the crowded and inconsistent retail media landscape, experts believe strong demand in the travel sector could give Expedia a competitive edge. Key takeaways…

Six carriers filed a lawsuit in an attempt to block a new rule that would affect fees for luggage and changing reservations May 14, 2024 Several of the country’s largest airlines are challenging a new Biden administration rule that would force them to disclose certain fees as part of the upfront cost of airfare. The…

Branding: It’s More Than Just A Logo by Chris Jacobsen • 16 Sept, 2022 ‘ In order to stand out, we have to know what we stand for” – Simon Sinek. The above quote from marketing legend Simon Sinek is something that really struck a chord with me when I first read it. It’s a…