Catégorie : Advertising & Marketing

Ads also became a platform for people we don’t always see in the spotlight. Maybelline’s new campaign with Ludmilla, the Brazilian singer who became the first Afro-Latina artist to perform on the main stage at Coachella this year, breaks barriers and promotes an inclusive view of beauty. In its first four weeks, the ad was…

/ Advertisers can plug into Google TV device ad spots, where a growing number of viewers are watching free streaming channels.By Umar Shakir, a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge. People are watching this…

What travel topics are trending and getting attention? How can you use these trends to up your digital, marketing and revenue game? Jun 17, 2024 Travel content is exploding on social media. Whether it’s stunning images, real-time updates or travel tips, there’s no shortage of ways for travel professionals to connect with customers, partners and…

The hotel marketing funnel offers a roadmap for understanding a potential guest’s journey from dreaming about travel to booking a stay at your hotel, broken down into four key stages: Discovery, Planning, Booking, and the Guest Experience. This framework can guide you on how to attract and convert travelers at each phase effectively.Within this framework,…

“Digital ads are a conduit to joy,” explained James Chandler – CMO of the IAB – opening Engage 2024. With the event dedicated to rediscovering the joy of digital, James set the tone for the morning by spotlighting how the ad-funded internet give us access to a vast array of content, entertainment and resources “regardless…

A person performs a Google search on their mobile phone. Arkan Perdana / UnsplashEarly in 2020, Airbnb diverted about $800 million in spend on performance marketing — mostly Google keyword advertising — and tilted more toward marketing its brand in avenues like video, social media and public relations.Airbnb had been criticized pre-pandemic for spending too…

China’s cultural shifts are driving those targeting its 900 million e-commerce consumers to rapidly adapt to changing preferences Jun 3, 2024 Chinese consumer preferences for food, cars, housing and work are evolving as a new generation of tech-savvy individuals makes its mark. Key takeaways The demographic landscape of Chinese travelers is undergoing significant change. Young…

Chubbies has one of the strongest men’s brands out there. However, for the better part of a decade, I had no idea what Brand meant. Once we found out what it meant, and how to quantify it, our business fundamentally changed for the better in the form of material profit generation. Here’s what we learned…

Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience. The biggest difference is this: LLMs promise to answer queries not with links, as web browsers do, but with answers. Increasingly, using apps such as ChatGPT or Perplexity, or search portals such as Google’s Search Generative Experience (now AI Overviews)…

🤔 Ever wondered just how « composable » your martech stack truly is? Scott Brinker of chiefmartec and Frans Riemersma of MartechTribe are peeling back the layers of martech stacks to explore how various products can seamlessly integrate and work together. Join the journey with the 2024 Martech Composability Survey. 🔍 💡 Participate now to share your…