Catégorie : Advertising & Marketing

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.This week, Shane Gillis co-wrote and starred in a Bud Light ad, Hinge’s mascot faced repeated defeats and Totino’s celebrated the wonderful weirdness that was 90s kids shows.Moderna: Do It For You & Them by TBWA…

PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy Aug 27, 2024 PMax was introduced in response to the changing digital privacy landscape, particularly the reduction of cookie-based tracking. Rather than focusing solely on keywords, PMax targets individual users by combining elements of…

Hotel groups are betting that offering more personalized options through direct channels will attract business travelers and corporate clients Aug 26, 2024 Some hotel executives believe they can attract more business travelers to book directly by offering exclusive deals that aren’t available through third-party platforms. To achieve this, they are focusing on technology upgrades to…

Billboards leave no hiding place for weak ideas, says Jon Ashwell at GPJ. There’s still so much to learn from the discipline of creating a 48-sheet poster. What’s your all-time favorite ad? Or piece of ‘marketing communication’? Depending on how old you are, the chances are it’s nothing you’ve seen in the last year. Or…

As the travel industry continues to evolve, adtech solutions will play an increasingly important role in shaping the future of travel marketing Aug 15, 2024 The digital age has revolutionized the travel industry, making it more vibrant and accessible than ever before. At the heart of this transformation are adtech solutions, leading innovations that enhance…

From using inclusive language to training employees, adapting your marketing can help make your company a more progressive, representative brand Aug 5, 2024 By adopting more inclusive marketing strategies, your brand will not only be recognized as progressive and representative, but will also attract a broader travel audience, many of whom are likely to become…

The company reported spending more on social media marketing with attractive ROI, while phasing out channels that weren’t performing well Aug 2, 2024 During its Q2 earnings call, the OTA highlighted its success in driving marketing efficiencies, particularly through its social media strategy at Booking.com. The company noted that it has strategically increased its investment…

ContributorsZach StovallSenior Creative Strategist, Flip.toScott van HartesveltFounder, GCommerceTranscript0:00IntroductionZach Stovall: I’m Zach Stovall, host of the Thought Starters podcast on Shape.travel. Thanks for listening in. Today’s guest is a longtime digital marketer in the hospitality space, on a never-ending hunt for new technology that will enhance marketing strategy and drive revenue for his clients. His insights…

The 20 most creative ads I’ve collected: 1. BIC Principle: The Timeless Product 2. British Airways Principle: A picture paints a 1,000 words « The world’s fastest airline » London > Singapore in a blink of an eye. 3. WWF – World Wildlife Foundation Principle: Ride The Wave When everyone is talking about one thing — insert…

The search marketing landscape is about to change, and the impact will be particularly felt in the travel industry Jul 11, 2024 Search engines used to require simple queries for good results, leading users to keep their searches simple. With AI integration, engines can now handle complex queries, prompting users to enter more complicated queries.…