Catégorie : Advertising & Marketing

There are additional steps hoteliers can take to maximize vacation bookings and ensure their marketing efforts hit the right notes Oct 17, 2024 While holiday sales have skyrocketed in popularity over the past decade, most hotels still need to create separate campaigns to sell rooms, event tickets, and other ancillary spend throughout the holiday season.…

In today’s competitive hospitality market, hotels are increasingly turning to influencer marketing to increase brand awareness and drive bookings Oct 11, 2024 By working with influencers, hotels can connect with their engaged followers, leverage authentic storytelling, and produce compelling content that engages potential guests. Key takeaways Identifying the Right Influencer: The first and arguably most…

Chinese travelers don’t discover hidden destinations by accident. Many are avid users of the Xiaohongshu (Little Red Book) Oct 10, 2024 Xiaohongshu has managed to dominate the market and change the way people travel in Asia and beyond. The app’s users have turned lesser-known destinations, rarely visited by Western tourists, into popular spots for Chinese…

Artificial intelligence (AI) can significantly enhance programmatic advertising campaigns by making them more personalized. AI algorithms analyze vast amounts of data, including user behavior, demographics, and preferences, to create detailed profiles of individual consumers. This data enables advertisers to tailor their campaigns with precision, delivering relevant ads to the right audience at the right time.…

The company’s new marketplace simplifies travel with recommendations from top influencers Sep 24, 2024 Today, travel planning often starts with a single source of ideas and inspiration: social media. Many people explore destinations vicariously through their favorite travel influencers. Social media and content creators have had a significant impact on how people travel, effectively becoming…

Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies? Sep 17, 2024 Following Apple’s AppTrackingTransparency in Safari, Chrome now lets users choose whether to allow third-party cookie tracking. Although expected, Google’s cookie changes have been delayed for years, and this new approach won’t bring immediate…

There are clear areas where results are optimized when sales is able to leverage the skills and knowledge of a marketing partner Sep 13, 2024 Sales and marketing are closely intertwined in the hotel industry, as both functions (along with revenue management and distribution) work together to maximize revenue and build long-term customer relationships. Some…

Download The Research With OOH advertising providing a higher reach than other major media, it’s no surprise that OOH spend is projected to surpass more than $38 billion in 2023. Many brands are pushing the boundaries of creativity to make compelling OOH work, especially in digital OOH. But what’s the real secret to success? How…

The Promotion Fix columnist Samuel Scott spent a full day getting Oasis tickets. With all that spare time, he theorized how marketers could wrongly chart his customer journey. The chaotic rollout of Oasis reunion tickets on Ticketmaster made me realize why attribution is meaningless… no one buys anything after seeing one ad for something one…

Travel advertisers must focus on building robust first-party data strategies to enhance user experience and drive revenue Sep 6, 2024 Disabling third-party cookies will significantly impact the way you run marketing campaigns, making advertising more complex and performance tracking more difficult. Key takeaways Currently, it’s easy to understand marketing spend, but without third-party cookies, this…