Catégorie : Advertising & Marketing

Building on the success of Skyscanner’s existing native ad formats, the platform introduces an advanced ad server and ad manager Dec 12, 2024 Skyscanner has unveiled its latest innovation in advertising: the Skyscanner Ads Platform. This advanced solution leverages Skyscanner’s unparalleled first-party data from over 110 million monthly travelers – the largest air travel audience…

The platform has become a vital factor in the travel industry as 70% of the platform’s European audience says they’re likely to book a holiday based on recommendations on TikTok Nov 19, 2024 TikTok has become a hub for an incredible variety of content creators, providing valuable insights for travelers. But its influence isn’t without…

“AI agents,” “multi-agent systems,” and “service-as-software” – is this the future of advertising? I’ve spent the last few weeks on this topic. Let’s unpack: 🤖 AI agents: Autonomous digital entities performing specialized tasks, using LLMs to simulate human behavior and interactions. Instead of simply aiding human workers, these agents draw insights from both structured and…

The ultimate guide to learn how to boost your direct channel through efficient personalization techniques Nov 12, 2024 Are you ready to take your hotel brand to new heights and leave the competition behind? Discover the key to attracting more guests and providing unforgettable experiences with our exclusive guide. What’s Covered in this eBook? Understand…

Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers Nov 5, 2024 For hoteliers looking to capture the essence of family vacations and seasonal gifts, prioritizing email deliverability is an essential part of their marketing strategy. However, email success is about more than crafting an eye-catching subject line…

12 key trends shaping the future of hospitality marketing, offering insights and strategies to elevate your brand and drive success in the year ahead Oct 25, 2024 As we approach 2025, a wave of innovative hotel marketing trends will reshape hospitality advertising. To stand out and engage today’s travelers, your hotel marketing strategy must go…

After three years leading all industries in spending and growth, travel’s outlook has moderated, according to eMarketer Oct 24, 2024 The travel industry remains the smallest advertiser among the nine industry verticals we break out, and its booming ad spending growth cycle is now ending as well. But despite its small size, travel is an…

Skift Take Imagine converting a roadside billboard that you paste up once a season to an electronic screen with real-time pricing and images. That’s how to think about Google’s upgraded search ads. Sean O’Neill Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared…

A select group of hotel advertisers using the enhanced data experienced « up to a 20% increase in click-through rates » in earlier tests Oct 22, 2024 Google has long allowed hotels to buy ads at the top of its search results, but those ads have typically included basic, static information about the property. On Monday, the…

To get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you Oct 21, 2024 Hoteliers who understand the concept of the marketing funnel can create a strategic omnichannel communications plan to effectively target their ideal guests. By filling the funnel with…