Catégorie : Advertising & Marketing

NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign for theirs, we decided to be upfront about the fact that they’re a bit late to the party and have some…

OpenAI’s Real-Time Search in ChatGPT is Here – What It Means for Marketing? With OpenAI’s bold move to integrate real-time web search into ChatGPT, we’re witnessing the beginning of a new era in search—one where generative AI redefines how users engage with information. This shift isn’t just technological; it’s a fundamental change in how brands…

Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers.Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon’s tools to sell product ads appearing on their…

TikTok faced U.S. Supreme Court scrutiny over a potential ban that could disrupt the travel industry’s multibillion-dollar social media strategies Jan 13, 2025 TikTok is one of the most popular marketing channels in the world, with travel brands regularly promoting destinations, products, and services on the app. More than 170 million Americans are on TikTok,…

The company’s move into travel-specific advertising signals its growing influence in the industry and challenges the perception that it’s only for Gen Z dance videos Jan 13, 2025 TikTok announced last week that it is rolling out its first e-commerce product specifically for travel brands. Currently, the social media platform is testing the product with…

GetYourGuide has proposed new advertising modules to the European Commission, claiming Google Travel Ads violate the Digital Markets Act Jan 8, 2025 GetYourGuide aims to prevent Google from dominating the sector with its own vertical search service and from grouping multiple advertisers into a single Google Travel Ad. The platform argues that this limits control…

European online travel agency (OTA) eDreams has faced criticism over sustainability claims made in two of its advertisements Jan 8, 2025 The British advertising watchdog examined two paid online display ads that appeared last summer. One featured an aerial view of a jungle with the text « Puerto Rico sustainable destination, » while the other urged consumers…

Marketing *is* the company ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Share this email Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms —Alex and Axel December 2024 In honor of the 60th birthday of McKinsey Quarterly, the McKinsey Classics newsletter is…

« A brand is not just a logo, a brand is an experience.” — Kate Clayton Hardwood + Apple = Rebrand Win? No. But, over the past few weeks, I’ve had the privilege of witnessing the incredible work of talented artists, creators, and marketing teams. They’ve been shaping the branding and identity for companies, teams, and…