Catégorie : Advertising & Marketing

Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists. To support marketers on their implementation, we’re also introducing a partner program with over 20 measurement partners trained and certified on Meridian.Last year, we shared our vision for a more transparent, innovative and actionable approach…

The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests Feb 11, 2025 Google continues to innovate in hospitality marketing, offering hoteliers enhanced tools to connect with potential guests. The latest feature – Google Hotel Center Feeds – brings seamless integration of real-time data…

The platform is no longer just the home of viral dance challenges and lip-sync videos – it’s becoming a significant player in the travel industry Feb 11, 2025 From inspiring spontaneous trips to serving as a search engine for younger travelers, TikTok is evolving into a go-to resource for everything from vacation planning to in-destination…

As DMOs navigate a rapidly changing digital landscape, embracing AI, data-driven strategies, and always-on marketing will be key to sustained success Feb 6, 2025 The latest report from Sojern, in partnership with Benchmark Research Partners and key tourism organizations, provides an in-depth look at the evolving landscape of destination marketing. With insights from nearly 200…

Social media platforms are becoming popular search destinations, with TikTok emerging as a major hub for product reviews and other search queries Feb 4, 2025 The way people search for things online is changing, shifting from keyword-based searches to more conversational queries, thanks in large part to generative AI. And with Google’s dominance being challenged…

In the past week or so, two people have told me unprompted that ‘creativity is the new targeting’. I dismissed it the first time. I’d seen Meta use the slogan in an advertorial for its AI ad products, and I didn’t want to look like a rube by giving editorial space to a message that…

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they…

When it comes to choosing the right agency partner, culture isn’t just a “nice to have”. It’s the deal-breaker. At AAR , we’ve seen time and again that the agencies standing out in selection processes aren’t just the ones with the best case studies or the cleverest ideas. They’re the ones that know exactly what…

Mark Ritson is a brand consultant and marketing professor. He has a PhD in marketing, has taught on the MBA programmes of leading business schools, and is the founder of Marketing Week’s Mini MBA. What do a failed family hike and a cosmetics loyalty card tell you about the future of marketing effectiveness? For Boots,…

Last weekend, I took my daughter to a playdate in San Francisco. We were late and running for the underground train at the Castro Street Muni station, which we then saw was absolutely covered in bold ads for Toast, the restaurant point of sale and payments company. Have *you* ever tried to take photos while…