Catégorie : Advertising & Marketing

The hospitality industry is at a turning point. As technology advances and guest expectations evolve, leaders are faced with a critical challenge: how can we adapt, innovate, and create experiences that not only meet but exceed the demands of a rapidly changing ecosystem/community? For over two decades, I’ve worked at the intersection of business strategy,…

The perfect sales funnel. Does the formula exist? How can it be built, and how can TV advertising help get predictable and measurable results at every stage of the funnel? Let’s discover this and see how TV ads (on both Linear and Streaming TV) can be a solution.What Is a Sales Funnel?By sales funnel, marketers…

The company’s success demonstrates that SEO is not a one-time effort but a long-term, holistic strategy Mar 3, 2025 While many travel companies rely on paid advertising, Booking.com has built an empire of organic traffic through strategic SEO practices. By focusing on technical optimization, high-quality content, and a seamless user experience, the company consistently ranks…

Our NextGenB2B newsletter has a simple, single purpose: to share each month the things that everyone working in B2B marketing ought to know, but might have missed. This month, Forrester on content intelligence, McKinsey – and everybody – banging on about hyper-personalised content at scale…and the two runaway horses in B2B Marketing right now; AI…

A looming merger of two titans of the advertising industry may put a few new curves in Madison Avenue. Omnicom Group, one of the world’s biggest providers of advertising and marketing services, is set to acquire rival Interpublic Group, creating a massive entity that will have significant influence over how many of the world’s top…

« A Modern Take On British Luxury »Welcome to Good TikTok Creative! We are Simon Andrews and Anthony McGuire, two people who have been working in marketing, advertising, and media for decades. Find Simon and Anthony on Twitter.Join thousands of readers from companies including P&G, Ogilvy, Bytedance, Whalar, Snap, Publicis, and Amazon.Simon’s Take:Are celebrity endorsements still a…

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.  This comprehensive guide delves into the intricacies of…

Amazon Ads today announced that Brand+ in the Amazon DSP is now available to all advertisers, an industry-first AI-driven optimization capability that simplifies brand awareness campaigns. Brand+ combines trillions of shopping, browsing, and streaming signals from across Amazon to model streaming TV and online video audiences predicted to be in-market for a brand’s product or…

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. Unlike traditional marketing methods, which often involve physical media such as newspapers, magazines, and billboards, digital marketing leverages the internet and electronic devices. This allows for a more interactive, targeted, and measurable approach. Key components…

Today we are releasing a new long-form publication commissioned by Google entitled “The Future Of Planning Is The Platform.” The report builds on work we published previously (including one from 2023 entitled “The Medium Is The Mess”) and explores how marketers will plan their media budgets in a world where AI-driven platforms proliferate and potentially…