Catégorie : Advertising & Marketing

9 Major Neuromarketing Concepts You MUST Know 👇 These will change the way you sell. Awesome carousel from Tom Pestridge 🔥 1. The Framing Effect ↳ People perceive things differently depending on how you describe it. 2. The Affordability Illusion ↳ Breaking down a large amount into smaller parts makes it more accessible. 3. The…

Barely in their thirties, Social Media platforms have already lived – and evolved – a lot. Naturally, the kind of content we consume and produce has also changed. The polished, impeccable feeds of the 2010s have become passé, opening space to content that is anarchic, flippant, chaotic. Now, Social Media is firmly into its unhinged era. But how…

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis.…

We’ve all pressed the skip button, swiped dismissively on TikTok or picked up a phone during the ad break – countless times. And yet despite our collective ad-blocking, finger-swiping savviness the process and the output of media planning has stayed largely the same. This is completely at odds with how we all choose to engage…

For years, independent hotels have been advised to embrace technology, optimize digital marketing, and prioritize guest experience. Yet, many remain caught in a cycle of fragmented systems and passive marketing strategies, believing that incremental improvements will be enough. They won’t be. A fundamental shift is happening now. AI-driven agents are changing how travelers discover, evaluate,…

i’ve tested hundreds of tools as a growth marketer at Uber, Postmates, Coinbase. here are the very best: 1. ReallyGoodEmails is a massive email inspo library 2. GrowthPair for top global marketers at $30k/yr full-time 3. ChatGPT for brainstorming and copywriting help 4. AdBrownie’s library of the best performance ads  5. Neil Patel’s stat-sig calculator…

Despite this progress, h2c’s latest Global Direct Booking Acceleration Study highlights key strategic and technological gaps that hotels must address to maximize their direct booking potential. Drawing insights from 88 hotel chains (small, mid-sized and large, no mega chains) worldwide, this article presents actionable strategies to boost direct bookings, reduce reliance on OTAs, and strengthen…

Savoring a simple piece of madeleine cake in a cup of tea can evoke memories so intense and complex that novelist Marcel Proust thought to make it part of a book. Proust, besides being a famous novelist, was a pioneer in exploring the concept of “involuntary memory” and how an unconscious cognitive process occurs when…

I often see marketing leaders respond with insufficient urgency to creative performance degradation. I view any meaningful drop in creative performance as an all-hands-on-deck emergency that needs to be addressed aggressively. A few years ago, in one of the most popular posts on Mobile Dev Memo, I proposed the idea of a « creative performance half-life »:…

How do you get people’s attention? It’s a question I get a lot from businesses, and for good reason: Consumer behavior is predictably unpredictable.People stream sports or videos from their favorite creators on TVs, while scrolling feeds on their phones. At any — or really every — step of the way, new discoveries inspire them…