Catégorie : Advertising & Marketing
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Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth
Challenge: Changing Target Market to Align with Added Inventory A small vacation rental company in the Northeast with 36 cabins was getting ready to build two large properties, one of which would have an indoor pool, about a mile from a popular ski resort. This expansion was in addition to bringing on a couple of…
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Roblox players are going to start getting paid to watch ads
Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency and power-ups. Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency and power-ups. Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a…
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4 Charts That Prove The White Lotus Effect Is Real
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Each season of HBO’s White Lotus drops a new ensemble of toxic, rich, entitled people in a…
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Risk as Creative Strategy
Why playing it safe will never build a cult brandFor anyone who’s worked in brand marketing, the cycle is all too familiar: the big idea gets diluted with every meeting, watered down by internal fears and opinions until it’s unrecognizable. It’s the death of creativity by a thousand compromises. On my laptop, I keep a…
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Advertising has entered autopilot.
Newsletter #35 | Advertising has entered autopilot. Now what? → Download the Case for Creative: Insights from ~2M ads connecting creative quality to efficiency. A Science Fiction reality. “That is impossible, Michael. A car doesn’t drive itself.” “Doesn’t it?” Michael Knight and Knight Industries Two Thousand (KITT) were unaware of the significance this exchange would…
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The biggest Meta update since iOS14, but most advertisers haven’t even… | Olly Hudson
The biggest Meta update since iOS14, but most advertisers haven’t even noticed. Meta Andromeda has shifted how Facebook serves ad inventory, and profit optimisation is here. The platform has shifted from demographics, lookalikes and granular audience-based target to individual level, AI-driven delivery. Meta knows your content preferences better than you do – and is now…
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Introducing Sponsored AI Lenses
At Snapchat, we’re focused on giving advertisers creative and innovative new ways to show up on our platform and build stronger connections with our community. With advancements in AI transforming the way we create and connect, we’re excited to introduce Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology. These…
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What’s Next in AI: GTC 2025 Highlights
This year’s GTC wasn’t just about buzzwords; it was a launchpad for AI innovation that’s already transforming how brands connect, create and captivate. And we were right in the thick of it, driving the conversation on how to harness AI for smarter, faster and seriously impactful creative. Whether you missed the event or just want…
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AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Brandtech Group-owned agency Jellyfish is using AI agents to carry out media buying tasks across Google, Meta,…
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ANOTHER POST ON POSTERS.
Clever-clogs, San Franciscan adman Howard Gossage once said that advertising had a responsibility to society not to pollute our environment.Particularly outdoor, as everybody was exposed to it.I’m sure everyone in marketing at the time nodded sagely in agreement, then got back to polluting.After all, job one is shifting product.Creating a more pleasant trip to the…