Catégorie : Advertising & Marketing

Why every platform is becoming an entertainment company — and why ads, as we knew them, didn’t survive the transition. A lot of people look at what’s happening right now and think this is just experimentation. Platforms testing new formats. Brands dabbling in content. Creators getting bigger deals. That’s not what this is. What’s actually…

All images in this article are AI generated, using prompt engineering and creative direction by Panadvert The Great “Void” in Digital Presence One of the most significant challenges for any new hotel during construction or major renovation is the complete lack of high-quality visual assets. While the need for sales and branding starts months before…

ChatGPT suggested me this family friendly hotel.  The hotel website sent me away. You have a family section on your website and you think you’ve done enough to convince parents to book your hotel? Think again. This hotel was recommended to me by ChatGPT while searching for a kids-friendly hotel in Malta. On paper, it…

Comparison charts help us make choices – but it isn’t always the correct choice, warns Rory Sutherland.For the most part, marketers are not qualified to comment on possible miscarriages of justice in the trial of Lucy Letby. Few of us have any qualifications in neonatology, and I doubt many of us have read the transcript…

Catch-up service:How To Do Politics When Nobody Knows AnythingWhen The Mind Outlasts the BrainHow To Choose Your NemesisMy Ten Favourite Books of the YearHow To Push Back With a SmileFrom Community To TribeTikTok Can’t Take All the Blame For PopulismIn 2015 I wrote a long piece for the Financial Times called How The Mad Men…

Walmart wants in on the AI advertising boom.The retailer announced that it is actively testing ads within Sparky, its AI shopping agent, after an initial test last fall.Sparky is an AI shopping assistant within Walmart’s mobile app. Shoppers can ask Sparky questions and prompts to find products, and Sparky analyzes products and reviews to recommend…

Kith and Columbia blend fashion and performance, McCain celebrates the authentic chaos of the table, and Squarespace turns the domain into a style statement.Image © KithWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that are redefining…

Wrangler and Cherry blend nostalgia with contemporary style, Samsung turns imagination into a shared experience, and Renault brings myth and innovation to life through storytelling.Image courtesy of SamsungWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that…