Apparently it cost Expensify $40M for it’s extensive product placement in the F1 movie this weekend (which was very good) and they’re expecting a 5:1 ROI.
I can’t remember a product placement this integrated into a feature film by another SaaS company. Can you? The team was literally called « Expensify APX GP” and their logo is seared into my brain after the 2.5 hour movie.
While everyone here is running LinkedIn Ads and Google Ads, Expensify took an absolutely monster swing on this one and it seems to be paying off.
Expensify searches are already spiking in Google trends data. We’re seeing similar shifts in Profound‘s Conversation Explorer data, which tracks LLM search volume, as well.
Even when one of the actors wore their suit to the Met Gala, it spiked signups 4x:
« After actor Damson Idris, who co-stars alongside Brad Pitt in the film, wore an APX GP firesuit to the Met Gala in May, user sign-ups spiked fourfold within hours »
brb asking my boss for $40m.