Cloudflare’s CEO just dropped brutal stats on the great ‘content collapse’
The bad news? Visits & Clicks are disappearing.
1. Google
– 2 years ago, every 2 pages they scraped generated = 1 visit
– 6 months ago, every 6 pages they scraped generated = 1 visit
– Today: 18 pages scraped = 1 visit
Why? Because of AI Overviews
It gets worse
2. OpenAI
– 6 months ago: 250:1 scrape-to-visit ratio
– Today: 1,500:1 … wow
That’s not the only problem.
It means companies will pivot to paid advertising, driving up costs, and they’ll invest more in AI-generated content to pump across social.
The entire way we do marketing is going to be rewritten over the next 12 to 18 months.
Be ready!