Let’s Speak Truth:
Your marketing will never scale without a working funnel.
Not more ads.
Not better copy.
Not the latest AI tool.
Your funnel = your growth system.
It’s how you: Get discovered by the right audience
Turn visibility into interest
Turn interest into action
Turn action into revenue
Turn customers into loyal advocates
And if even one layer is broken… the whole system stalls.
Here’s the 5-stage funnel I use (and build for clients):
1. Awareness
Run ads. Post value.
Partner with people who already have your audience.
Visibility = momentum.
2. Interest
Give something worth staying for:
Newsletters, webinars, downloads.
Turn strangers → subscribers.
3. Consideration
Now they’re curious. Guide them, don’t sell.
Demos. Case studies. Trials.
Let your product speak.
4. Conversion
Make the “yes” easy.
Clear offers. Quick replies. Real humans.
5. Retention
This is where scale happens.
Loyalty programs. Referrals. Personalised follow-up.
Show up after the sale.
Stop blaming the tools.
Fix the funnel first.
Then map the right tools to each stage to enhance it.
Once you understand how the funnel works,
here’s how the best tools plug into it:
Semrush, Adobe, Hootsuite, Sprout Social, Inc., Brand24, Lovable, Canva, Cision, Brandwatch, Writesonic, Synthesia, Zapier, Descript, ChatGPT, Notion, HubSpot, Stripe, Webflow, Miro, folk, Typeform, VEED.IO, Softr, Airtable and more…
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Follow me Madhav Mistry for insights on marketing