Here is a pdf containing short essays on marketing matters, the most popular from many that I have written over the last five years. The 23 essays are:
On the value of branding and mass marketing
On using Google search to predict the future
On gross rating points
On why brands need distinctive assets
On consumer journeys
On brand loyalty
On the importance of being famous and personal
On buyers and non-buyers
Where is the science?
The pros and cons of econometrics for marketers
Immutable laws of buyer behaviour
Theory > data > insight > eureka
The tortoise and the hare – a modern marketing dilemma
The challenge of reach and frequency
On measuring attention
On brand purpose
On scientific method
On being old
On correlation and causality
On maximising sales from advertising
On look-alike modelling
Data: a cautionary tale
Brands grow by balancing short- and long-term goals
The pdf shows the first page of each essay with a link to continue reading from the original post.
If you missed them first time around, I hope you will enjoy reading these.