Shiji unveils comprehensive rebrand

The rebrand reflects the company’s mission to simplify technology, enhance integration, and improve the guest experience

Mar 5, 2025

Shiji has announced a complete rebrand, consolidating its diverse suite of products into a unified structure. This transformation simplifies its offerings, emphasizing its commitment to 24/7 support for the hospitality industry. With a new identity built around the concept of “Day and Night,” Shiji reinforces its role as a seamless technology partner that ensures uninterrupted hotel operations. The rebrand introduces a clearer, more integrated product lineup, helping hoteliers navigate solutions more efficiently while maintaining a strong focus on innovation and guest experience.

Key takeaways

• Unified brand identity: Shiji has integrated its various acquisitions and solutions under one cohesive structure to enhance clarity and efficiency for hoteliers;
• New brand concept – “Day and Night”: This theme highlights Shiji’s commitment to supporting the hospitality industry around the clock;
• Commitment to seamless hospitality tech: Shiji remains dedicated to providing localized expertise and world-class technology solutions to hoteliers worldwide.

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