UK’s On The Beach sees strong demand

Summer bookings soar as city packages gain popularity, driving 23% profit increase for travel company

Feb 27, 2025

Despite economic concerns, On The Beach Group (OTB) remains optimistic about demand for its European city packages and expects a significant increase in summer bookings. The company expects underlying pre-tax profit to increase by 23%, in line with market expectations. Despite inflationary pressures in the UK, early bookings and strong sales indicate resilience in holiday demand.

Key takeaways

• Strong summer bookings: OTB expects summer bookings to be higher than last year, with revenue growth of 17% over the next four months;
• Profit growth: Expected full year adjusted profit before tax of £38.2 million, an increase of 23% on last year;
• City packages gaining traction: New city-focused holiday packages, particularly to Amsterdam, Paris and Krakow, have been well received;
• Irish market expansion: Marketing efforts in Ireland have resulted in strong bookings.

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