For more and more people, watching TV means watching YouTube. Viewers are watching, on average, over 1B hours of YouTube content on TVs daily, and TV is now the primary device for YouTube viewing in the U.S.5 But the « new » television doesn’t look like the « old » television. It’s interactive and includes things like Shorts (yes, people watch them on TVs), podcasts, and live streams, right alongside the sports, sitcoms and talk shows people already love.
As more creators produce content for the big screen, we’re bringing the best of YouTube to TVs, including a second screen experience that lets you use your phone to interact with the video you’re watching on TV — for example, to leave a comment or make a purchase. We’re also experimenting with a new feature called Watch With, which enables creators to provide live commentary and real time reactions to games and events. We began testing this feature last year with the NFL and will experiment with other sports and types of content this year.
Our growth on connected TVs is also attracting new advertisers and we continue to introduce formats that work particularly well on the big screen, like QR codes and pause ads. Our subscription services are seeing a lot of momentum, too: YouTube TV has more than 8 million subscribers and YouTube Music & Premium has more than 100 million subscribers (including trials). We’ll continue to improve fan-favorite YouTube TV features, like Key Plays and multiview, and bring new benefits to YouTube Premium subscribers.
With innovative features, diverse content, and growing subscription services, we’re defining the television experience for a new generation.