Klook raises US$100 million, targets Millennial, Gen Z travelers

The two younger generations make up about 70% of Klook’s user base, with more than four-in-five bookings made on its mobile app

Feb 12, 2025

Travel booking platform Klook has raised $100 million in a new funding round led by Vitruvian Partners, bringing its total funding to over $1 billion. The company, which targets Millennial and Gen Z travelers, aims to leverage the latest investment to drive its next phase of growth. With a strong focus on social media engagement and personalized experiences, Klook is adapting to the changing preferences of younger travelers, who prioritize unique experiences over traditional destination-first planning.

Key takeaways

• Targeting younger travelers: Millennials and Gen Z account for 70% of Klook’s user base, with over 80% of bookings made via mobile app;
• Social media as a key channel: Klook capitalizes on platforms like TikTok and Instagram, where travel searches and bookings increasingly take place. The company has partnered with 20,000+ influencers to drive engagement;
• Experience-first travel trend: Younger travelers are choosing activities and experiences before destinations, fueling the rise of the $1 trillion+ experience market.

Get the full story at Bloomberg