Brand new research reveals critical insights about the challenges – and opportunities – facing today’s marketing leaders.
In today’s fast-evolving marketing landscape, a high-performing Marketing Operating Model (MOM) is essential to ensuring business success in an increasingly complex environment.
This new report, commissioned by AAR in partnership with ISBA, emphasises that a well-designed MOM is more than simply a response to change. An effective MOM is a vital strategic enabler of growth, customer engagement, and operational excellence.
The research, based on insights from over 100 CMOs, Marketing Directors, and CEOs across multiple sectors, alongside interviews with leading marketers from PwC, Tesco, Ford, Specsavers, EY, KFC, BBC, VMO2 and NatWest, explores the Evolution of the Marketing Operating Model and offers a roadmap for improving agility, efficiency, and measurable business impact.
This report not only evidences the challenges marketers face but provides actionable advice from AAR experts and marketing leaders who have embarked on their own MOM transformation journeys.