One in-person meeting equals three virtual ones

Professionals across multiple industries estimate their revenue potential could increase by 36% if all critical meetings were face-to-face

Nov 19, 2024

Accor’s latest research highlights the enduring importance of face-to-face interactions, demonstrating their ability to drive revenue and secure high-value business. Once a business standard, face-to-face meetings are now a competitive advantage in today’s dynamic marketplace.

Key takeaways

• Accor’s research shows that professionals estimate an average revenue increase of 36% from face-to-face meetings, underscoring their tangible business value and strategic importance to success;
• The research highlights a strong preference for face-to-face interactions across functions, with many professionals finding them more impactful and valuable than virtual meetings;
• Despite the rise of virtual alternatives, global professionals consistently prefer in-person engagement for critical business activities, citing its unparalleled role in building relationships and driving business success.

Get the full story at Accor