Expedia’s travel trends 2025

The company unveiled Unpack ’25, its annual data-driven look at what motivates travelers and where they’ll go next year

Oct 17, 2024

Expedia Group analyzed first-party travel data, insights from 25,000 travelers, and the latest industry innovations to « unpack » eight noteworthy travel trends for 2025, including Detour Destinations, JOMO (Joy of Missing Out) Travel, and One-Click Trips that take travelers from Instagraming their next trip to booking it.

Key takeaways

• In search of less crowded, lesser-known destinations, 63% of consumers say they are more likely to visit a detour destination on their next trip;
• When traveling, 39% of travelers visit grocery stores or supermarkets, and 44% shop for local products they can’t get at home;
• The top three reasons Gen Z is embracing the all-inclusive era are minimal stress (41%), ease of booking (39%), and because staying at all-inclusive hotels feels luxurious (38%).

Get the full story at Expedia