What’s next for Google Travel?

SEO is constantly evolving, and Google Travel will be no exception to these changes

Oct 17, 2024

Google has fully rolled out AI Overviews, which now appear in search results across several categories. While not yet widely used in travel searches, AI is already influencing how people search for travel-related information.

Key takeaways

• AI-powered features, similar to AI Overviews, that allow users to interact with search results to create personalized itineraries are on the horizon;
• Google Explore is already an interactive tool and is expected to evolve with AI integration;
• According to a recent study by SEO Clarity, optimizing for AI Overviews remains largely the same as traditional SEO. About 99% of the content in AI Overviews still comes from top-ranking organic search results.

Get the full story at Search Engine Journal