Priceline offers conversational travel booking

The company’s integration of AI-powered voice technology into its booking system shows how technology is changing the way travelers plan and buy trips

Oct 8, 2024

Priceline has added AI-powered voice technology to its Penny chatbot, leveraging OpenAI’s GPT-4 API to enable real-time conversations. The new voice-enabled assistant is designed to enhance the digital booking experience for customers.

Key takeaways

• Penny Voice enables users to conduct hands-free hotel searches, receive personalized recommendations and explore destinations using voice commands across Priceline’s iOS app and web platforms;
• The technology combines OpenAI’s GPT-4 speech engine and real-time API with Priceline’s customer data platform and inventory system;
• Leveraging multimodal capabilities, Penny can process complex customer queries, anticipate needs based on user preferences and past interactions, and provide real-time voice responses.

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