How Gen Z/Y will travel in 2025

Ibis, the economy hotel brand under the Accor umbrella, has unveiled its first global travel trends report focused on Generation Y and Z

Sep 27, 2024

The report reveals that 58% of global respondents believe « experiences are better than material possessions, » which is reshaping travel expectations. It also highlights the impact of social media on travel choices, with 25% of respondents saying they would only book a vacation they discovered on social media; this figure rises to 39% for Gen Y and Gen Z.

Key takeaways

• TikTok trailblazing: Seventeen percent of travelers cite TikTok as a source of travel inspiration, rising to 27% for Instagram, showing how viral content drives tourism to popular destinations;
• City hopping: By 2025, 26% of travelers plan to visit multiple cities on a single trip;
• Gig tripping: Nearly half (48%) of Gen Z/Y travelers prioritize attending events or festivals over simply visiting destinations;
• Weekend extenders: In 2025, 12% of Gen Z/Y travelers intend to take « workations, » while 23% are interested in combining business and leisure by working abroad.

Get the full report at Globetrender