Artificial intelligence (AI) can significantly enhance programmatic advertising campaigns by making them more personalized. AI algorithms analyze vast amounts of data, including user behavior, demographics, and preferences, to create detailed profiles of individual consumers. This data enables advertisers to tailor their campaigns with precision, delivering relevant ads to the right audience at the right time. AI-powered recommendation engines can suggest personalized content and products based on users’ interests, increasing engagement and conversion rates. Moreover, AI enables real-time optimization of ad placements, adjusting bids and targeting parameters to maximize effectiveness. By harnessing AI, programmatic advertising becomes more than just targeting specific demographics; it becomes a dynamic and personalized experience for each consumer, driving better results for advertisers.