Booking.com on how AI will change travel planning

The company has launched a generative AI service on Booking.com called Trip Planner, which is currently in beta

Sep 13, 2024

Travel planning often involves a tedious process of navigating booking websites, analyzing star ratings, reading travel reviews, and sifting through fine print – first to decide on the right option, then to find the best price. Artificial intelligence is set to simplify this, and ChatGPT is already demonstrating how generative AI can deliver itineraries and recommendations in seconds.

Key takeaways

• Rather than requiring travelers to start their trip planning from scratch, Booking.com aims to anticipate their needs by leveraging its extensive data and understanding of customer preferences. The goal is to proactively initiate the travel conversation;
• For example, travelers with specific requests – such as connecting rooms, baby cribs, or high floors in hotels – wouldn’t have to make those requests repeatedly because the AI would have already anticipated them;
• Generative AI could also evolve with travelers, adapting to their changing preferences as they move from college trips to Ibiza in their 20s to family vacations to Disney World in their 30s;
• Many are eager to see when these advanced planning tools will be available, but as with any disruptive technology, the hype often precedes widespread adoption, the company said.

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