Trivago acquires stake in hotel rate aggregator Holisto

The company acquired a 30% equity interest in Holisto, which uses “split and match” technology to create novel hotel deals

Jul 31, 2024

Trivago described Holisto Ltd., based in Rishon LeZion, Israel, as « an artificial intelligence-driven travel technology platform that serves as a hotel rate aggregator and white-label booking engine provider. »

Key takeaways

• Holisto says it uses machine learning to combine multiple hotel bookings for travelers at different rates for the duration of a stay, creating « all kinds of amazingly attractive hotel deals;”
• It also claims to provide value to hotels, allowing them to offer new deals « that are listed as ‘sold out’ on other sites;
• Trivago said it has the option to buy the remaining 70% of the company within 15 months.

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