Accor uses metaverse for its latest advertising campaign

Understanding the competitive landscape, Accor realized that simply offering financial incentives and using a one-size-fits-all advertising strategy would not be enough

Jun 20, 2024

The 100 Bites of Singapore campaign offered guests a technology-enabled dining experience that highlighted Singapore’s rich, storied past. It featured four restaurants carefully selected from Accor’s diverse portfolio in the Garden City.

Key takeaways

• Each restaurant offered a cultural immersion focused on sustainable dining, inspired by the vibrant multicultural hawker and local culinary traditions of their respective neighborhoods;
• Guests were guided through Singapore’s history by a holographic virtual host named Allie, who explained the cultural significance and sustainable origins of each dish;
• Created using generative art and live motion capture technology, Allie was accessible via a QR code that directed diners to a web-based augmented reality platform;
• A companion video offered a visual tour of each restaurant’s neighborhood, showcasing the colorful culinary culture that inspired their menus.

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