Expedia is launching a retail media network

The OTA has become the latest U.S. company to launch a retail media business

May 15, 2024

Marketers interested in using retailer-held first-party data for targeting have limited options. Despite concerns about the crowded and inconsistent retail media landscape, experts believe strong demand in the travel sector could give Expedia a competitive edge.

Key takeaways

• « We believe we are revolutionizing the travel industry by creating the world’s leading travel media network, » said Rob Torres, Expedia Group’s SVP of media and affiliate solutions;
• Expedia already offers display advertising on its more than 200 sites, generating $145 million in revenue in the first quarter of 2024. Its inventory includes sponsored listings, paid search ads and digital displays. However, with a loss of $135 million in the same quarter, the platform is exploring new revenue streams;
• In addition to providing advertisers with customer intent and purchase data for display ads on its platforms, Expedia offers the expertise of its in-house media buying team to travel advertisers interested in off-site media buys.

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