Luxury hotels and a ‘sense of place’

How hoteliers can overcome the challenges in providing local and authentic meaning of sense of place

May 2, 2024

The main challenge for luxury hotels is in creating and developing a sense of place in terms of location, and the overall guest and brand experience that reflects where you are, while staying true to who you are as a brand.

Key takeaways

• It is the confluence between the hotel brand – its origins, culture and identity; and the property’s location, which has its own history, heritage and culture;
• It requires understanding the brand and its identity and having a clear vision, along with a set of brand guidelines that provides consistency across properties.;
• But, it’s also about allowing enough flexibility to embrace a geographic sense of place through place identity.

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