Welcome to the Beautiful Destinations 2026 State of Social Media in Travel Report!
It’s an insight into the rapidly changing world of social media & content in the travel industry, designed to help travel marketers better understand the opportunities ahead of them this year. It’s based on proprietary insights from our tens of millions of social followers, millions of social data points from thousands of posts and hundreds of the world’s top travel creators, condensed into a short, actionable guide.
If you’re a travel marketer looking to have an impact this year, I hope this report brings you some value 🙂
What we’re seeing is clear:
– Social is no longer just where travel is discovered, but where decisions are made
– Search has become visual, conversational, social-first and AI-enabled
– Creator content only drives big results when paired with the right strategy, insight, scale and distribution
– And authenticity has shifted from a creative choice to a commercial advantage
Our report is built on first-party data from one of the world’s largest travel audiences, showing what’s actually driving intent, demands and bookings right now 🚀
Comment ‘REPORT’ below and I’ll DM you the link to the full report!