It’s here! The full, ungated 127-page « Martech for 2026 » report. 🙌
No form to fill. No « leave a comment » arm twisting. You can read or download the full PDF directly from this post. If you WANT to like, repost, or leave a comment, it would be greatly appreciated 🙏 — but not required.
There are 7 major subjects we cover to prepare you for 2026:
1️⃣ The hype-free reality of SaaS & AI in martech
2️⃣ 3 types of AI agents in marketing (only one is disruptive)
3️⃣ Context engineering in marketing & data sources in use
4️⃣ A spectrum of deterministic & non-deterministic automation
5️⃣ Practical application of « vibe coding » in marketing
6️⃣ « The Factory » vs. « The Laboratory » in martech management
7️⃣ Value engineering > GTM engineering in Marketing Ops 3.0
It includes all the latest data from our AI & Data in Marketing survey conducted a couple of months ago. No techno-jargon. Just plain language explanations and helpful visual illustrations.
For a report of this depth and rigor, we could easily charge $1,000 or more. Instead, we worked with 7 sponsors to support the months of work we spent on this to be able to share it with you at no cost.
Our sponsors had no input or review of our editorial content — they just saw the report for the first time yesterday. Instead, we conducted a series of interviews with leaders from each of them to dig into their perspective on these subjects, which we included as separate chapters in the report:
GrowthLoop Mind the Gap: Why AI Success Starts with Data
Hightouch AI Agents and the Future of Marketing Workflows
Intuit Mailchimp AI and the Mid-Market Marketing Revolution
MetaRouter AI and the First-Mile in Digital Experiences
Progress The Human Dimensions of AI in Martech
SAS With AI, More Is Not Better — Better Is Better
Treasure Data The Future of AI and CDPs in Marketing
Frans and I learned a ton working on this. We hope it’s genuinely useful for you, and we’d love to hear any feedback you have for us. ❤️