๐ For years, hotel distribution has been reduced to a simple formula: OTA commission vs direct cost ๐ธโก๏ธ๐ค
Easy to say, but completely misleading โ ๏ธ
๐ง In my new article for Hospitality Net โ ๐๐บ๐ฏ๐ข๐ฎ๐ช๐ค ๐๐ถ๐ฅ๐จ๐ฆ๐ต๐ช๐ฏ๐จ: ๐๐ฆ๐ฅ๐ฆ๐ง๐ช๐ฏ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐๐ณ๐ถ๐ฆ ๐๐ฐ๐ด๐ต ๐ฐ๐ง ๐๐ช๐ด๐ช๐ฃ๐ช๐ญ๐ช๐ต๐บ โ I explain why this binary view just doesn’t work anymore ๐ซ
The direct channel isnโt โjust another optionโ… itโs the foundation of hospitality ๐งฑ๐ฅ
๐ก and I introduce the concept of ๐๐ฎ๐ฃ๐๐ข๐๐ ๐๐
๐๐๐๐๐๐๐๐๐ ๐๐ช๐๐๐๐ฉ๐๐ฃ๐ โ a more flexible way to handle visibility, control, and guest ownership ๐ฏ๐
๐ If you’re in Rome this week, donโt miss my keynote on Friday, Sept 26 at ITHIC Italian Hospitality Investment Conference โ Italian Hospitality Investment Forum 2025๐ค
๐ฆ Iโll be on stage at 11:30 AM with: ๐๐ฐ๐ต๐ฆ๐ญ ๐๐ช๐จ๐ช๐ต๐ข๐ญ ๐๐ณ๐ข๐ฏ๐ด๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ: ๐๐ฏ๐ญ๐ฐ๐ค๐ฌ๐ช๐ฏ๐จ ๐๐ณ๐ฐ๐ง๐ช๐ต ๐ข๐ฏ๐ฅ ๐๐ณ๐ฐ๐ฑ๐ฆ๐ณ๐ต๐บ ๐๐ข๐ญ๐ถ๐ฆ ๐ช๐ฏ ๐๐ฐ๐ด๐ฑ๐ช๐ต๐ข๐ญ๐ช๐ต๐บ ๐ผ๐
๐ Full article link in the comments ๐