Jour : 26 janvier 2026
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When IP goes IRL: Standing out with location-based entertainment
Discover immersive brand experiences New from McKinsey & Company This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use…
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When Hotel Technology Works, You Don’t Notice It
Hotels have spent years chasing the idea of the “smart room.” Tablets on nightstands. Voice assistants. QR codes for everything from room service to the thermostat. The intention is usually good. The outcome often isn’t.For business travelers and tech-savvy tourists, technology is not the point of the stay. It’s the invisible layer that should make…
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Investment Program and Market Trends Are on the Agenda at the High-level 2026 Executive Vendor Summit, From HFTP and Hospitality Upgrade
Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade are pleased to announce that program planning for the upcoming Executive Vendor Summit (EVS) has begun and the opportunity for hospitality vendor executives to register their interest is now available. This exclusive event, designed specifically for C-level vendor executives within the hospitality technology sector, will take…
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The Invisible Revolution: Why AI Is Rewriting the Rules of European Tourism
Reflections from EU Tourism Day 2026 on how artificial intelligence is transforming not just technology, but traveller behaviour itself, and what Europe must do to lead rather than follow. Five years ago, travellers searched. Today, travellers ask. Tomorrow, travellers will delegate. This simple observation was the starting point of my remarks at EU Tourism Day…
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Novotel launches global longevity strategy for hotel estate
Novotel has launched a global strategy titled Longevity Everyday to integrate health and wellness habits into its hospitality operations across 67 countries. The initiative targets a sector forecast to be worth $4.6tn (£3.37tn) to the travel industry by 2030. The programme focuses on four areas: rest, nutrition, movement, and social connection. Accor data suggests 31%…
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FIFA World Cup 2026 hotel prices: Data analysis of the post-draw surge and game day spikes
The FIFA World Cup 2026 is set to be a monumental event, with 104 matches, including 72 in the group Stage and 32 in the knockouts, spanning 16 host cities across Canada, Mexico, and the United States. As fans look ahead to the opening match on June 11, 2026, at Mexico City’s Estadio Azteca and…
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ChatGPT for hotels is shaped by search listings, trusted brand citations, and structured schema visibility working together inside the chat experience. • Listings: Search visibility and Local SEO… | Brad Brewer
ChatGPT for hotels is shaped by search listings, trusted brand citations, and structured schema visibility working together inside the chat experience. • Listings: Search visibility and Local SEO (e.g., « Top hotels in Orlando »). • Direct: Brand authority and data consistency (e.g., « Show me rates »). • Referral: Brand mentions and editorial links (e.g., « Is IHG better? »). In the broader « Anatomy of ChatGPT, »…
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#hospitalityleadership #traveldistribution #hotelstrategy #ota #revenuemanagement #boardperspective #hospitalityindustry #traveleconomics #digitaldistribution #hotelowners | Zhivko Ivanov
Notes from Inside Hospitality: OTA Giants vs. Hotel Chain Giants In today’s hospitality economy, power no longer follows asset ownership. It follows attention, demand origination, and digital visibility. This comparison looks at the five largest OTA groups versus the five largest global hotel chains, using consumer traffic and booking attention as a proxy for real…