📊 OTA Channel Analysis: Booking.com vs Expedia vs Agoda
In today’s competitive hospitality landscape, choosing the right OTA strategy is not about preference — it’s about purpose.
Each OTA serves a different business objective, and understanding this difference can significantly impact occupancy, ADR, and profitability.
🔵 Booking.com
✅ Highest booking volume
✅ Strong mobile reach
⚠️ High cancellation ratio & heavy discounting
🎯 Best used for:
• Base volume generation
• Non-refundable rate strategy
• New hotel visibility
🟡 Expedia Group
✅ Higher ADR & package bookings
✅ Lower cancellations
⚠️ Slower pickup compared to Booking.com
🎯 Best used for:
• Quality revenue
• Mid-week and longer stays
• Business & premium segments
🔴 Agoda
✅ Strong presence in Asia
✅ Fast last-minute pickups
⚠️ Lower ADR & rate leakage risk
🎯 Best used for:
• Distressed inventory
• Last-minute fills
• Low demand periods
📌 Smart OTA Strategy:
✔️ Booking.com → Volume & Visibility
✔️ Expedia → Quality Revenue
✔️ Agoda → Last-minute Optimization
💡 Final Thought:
OTAs should never compete with each other blindly.
They must complement your overall revenue strategy, aligned with demand patterns, market mix, and business goals.
#Hospitality #RevenueManagement #OTAStrategy #HotelOperations #DistributionStrategy #HotelLeadership #ADR #Occupancy #RevPAR