ChatGPT suggested me this family friendly hotel.
The hotel website sent me away.
You have a family section on your website and you think you’ve done enough to convince parents to book your hotel?
Think again.
This hotel was recommended to me by ChatGPT while searching for a kids-friendly hotel in Malta.
On paper, it ticked all the boxes. So credit where credit is due: the hotel is visible, indexed, and referenced.
But the moment I clicked through to the hotel’s own website, the experience fell apart.
The copy was poor.
The layout felt dated.
And the visuals in the “family” section were completely off-target.
Why would you show a couple by the pool when you are supposedly speaking to families?
Then came the age categories.
“Children: 2–11.99 years.”
“Babies: 0–1.99 years (always free).”
Who decided that 11.99 or 1.99 was a meaningful way to communicate age restrictions with parents?
It doesn’t feel professional. It feels careless.
This is exactly where many hotels lose families. Not at the discovery stage, but at the validation stage.
Parents are already interested. They are already picturing their holiday. And then the website breaks the trust.
If you are serious about attracting families, your family page deserves the same attention as your rooms or Spa pages.
A few simple rules:
• Your copy must be impeccable. Read it. Re-read it. Have someone else read it. Use AI tools if needed, especially if you work in multiple languages.
• Structure matters. Break content into clear sections. Long paragraphs kill engagement, especially on mobile.
• Use relevant visuals. Show families. Show children. Show real moments. Generic lifestyle shots dilute your message instead of strengthening it.
Families don’t need flashy promises.
They need proof that you understand them.
Visibility gets them to your website.
Credibility is what gets them to book.
Are you with me on these recommendations?
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