Jour : 21 janvier 2026
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#hospitality #heritage #innovation | Thibault Catala
This is HXD212. Episode 001 is finally live 🔥 Hospitality is built on tradition. But it survives through continuous innovation. Most heritage brands get this wrong. They either freeze tradition. Or chase novelty. At Sacher Hotels, innovation has always been central. That’s why it has endured. Without losing its soul. For this first episode, I…
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Tech has a lot of benefits in hotels, but hotels are not a tech company. Sonder forgot this. Sonder promised to be a new kind of hospitality company. Tech-forward, asset-light in branding, yet… | James Donck
Tech has a lot of benefits in hotels, but hotels are not a tech company. Sonder forgot this. Sonder promised to be a new kind of hospitality company. Tech-forward, asset-light in branding, yet operating more like a hotel than a platform. By 2022, it had gone public at a $2.2 billion valuation. By 2025, it…
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Why strategic branding drives independent hotel performance
Reading Time: 4 minutes Andrew Farrow, group director of marketing at UK hotel operator RBH Hospitality Management, explores why strategic positioning and branding are critical for independent hotels and how they can guide investment, culture and guest experience to drive performance for owners in today’s market. Independent hotels are operating in increasingly complex trading environments.…
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At Louis Vuitton, Pharrell Williams reveals ‘future living concept’ designed in collaboration with Not a Hotel
Pharrell Williams, the creative director of Louis Vuitton’s menswear line, is a true multi-hyphenate. Designer, musician, producer – and, as of this evening, architect, having revealed a ‘timeless future living concept’ in the middle of his A/W 2026 runway show for the Parisian house. It was presented in a specially constructed show space next to…