Is YouTube TV? The debate still rages and it seems you have to be firmly in one camp or the other. And, unsurprisingly, these camps correlate very closely with the demographic, socio economic and geographic profile of each camp member. Which is the critical point…
⭐️At an aggregate level, a sizeable proportion of the legacy TV audience has clearly decided that YouTube is indeed TV (or at least a good enough substitute that they don’t have to pay for) as evidenced by the growth of YouTube viewing to the TV set (>50% now vs <30% three years ago>