Pulled together franchise fee data across IHG, Marriott, Hilton, Wyndham, and Accor from public sources. The numbers are interesting especially if you are a hotel owner/operator.
Total fees now average 10-12% of gross room revenue. That’s before you factor in PIP requirements ($10K-$50K per room) or the latest technology mandates.
What also caught my eye: loyalty programme fees are growing fastest—up 3.9% annually while room revenue only grew 2.7%. The math isn’t getting easier for owners.
The infographic breaks down what you’re actually paying for across royalties, marketing funds, and reservation systems. Some brands charge F&B royalties on top. Others bundle technology at no extra cost.
Worth understanding the differences before your next franchise conversation. And if you need help with any of this, do get in touch!
Full breakdown in the article—link in comments.
What are you seeing on the ground? Are these fees delivering the ROI promised?