Jour : 23 décembre 2025
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Why Independent Hotels Should Think Twice Before Joining a Soft Brand
Keeping your name isn’t the same as keeping your identity. Soft brands promise the best of both worlds. You keep your hotel’s name. You keep your “independence.” But you gain distribution, loyalty programs, and a global sales engine. On paper, it sounds sensible. In reality, it often comes at the exact moment when individuality is…
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THN’s Best of 2025: The Blog Posts Hoteliers Read, Shared, and Acted On
Throughout 2025, our blog focused on the shifts reshaping hotel marketing, distribution, and direct bookings. From practical strategies and emerging trends to real results from hotels using personalization, AI, and data to drive performance, these posts stood out for a reason. Below, we have rounded up the most-read and most impactful articles of the year,…
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Brand Waves This Week
Wrangler and Cherry blend nostalgia with contemporary style, Samsung turns imagination into a shared experience, and Renault brings myth and innovation to life through storytelling.Image courtesy of SamsungWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that…
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HVS Global Perspectives – Year-End 2025
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value. If you are seeking expertise in a country or region not discussed…
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That’s what greets you at reception in a five-star spa. I saw this photo from Holly Joint’s LinkedIn, she’s not in hospitality, just a guest paying for a luxury experience. And she noticed. Of… | Nicolas Vorsteher | 29 comments
That’s what greets you at reception in a five-star spa. I saw this photo from Holly Joint’s LinkedIn, she’s not in hospitality, just a guest paying for a luxury experience. And she noticed. Of course she did. Even the VGA cable… When you’re paying premium prices, every detail matters. You can’t sell luxury just by…
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In-House vs. Outsourced Revenue Management: The 2026 Decision Guide
The Case for Outsourcing (Why It Makes Sense) For many independent hotels, limited-service properties, or smaller groups, outsourcing is often the most financially logical move. When done right, it unlocks a level of expertise that would otherwise be unaffordable. 1. The “Senior Brain” on a “Junior Budget” The math is seductive. A seasoned Revenue Director…