Jour : 13 décembre 2025
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Liquid Death VP Andy Pearson: « Strategy is Partially Killing the Industry » | LBBOnline
Liquid Death, the billion-dollar canned water brand known for its viral stunts and dark humour is challenging the foundations of the creative industry. Speaking to Emma Sexton on ‘The Future of In-House Creative Leadership’ podcast, Andy Pearson, VP of Creative at Liquid Death, argues that traditional strategic bloat is stifling creativity, declaring controversially that strategy…
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Overrating Strategy: The Power of Intuition in B2B Marketing | Joe Lazar posted on the topic | LinkedIn
I spend a lot of time on strategy. And honestly, I think strategy can be overrated. This article on Liquid Death’s marketing approach reminded me why. Strategy can get slow and overly intellectualized. It can, at its worst, stifle creativity. And in our B2B corner of the world, it can diminish something powerful and not…
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#smarttourism #digitaltransformation #dubai #dubaiairports | Felix Shpilman | 29 comments
Dubai just did something no other global city has managed to do. It fixed the hotel check-in experience at the system level, not the hotel level. Anyone who travels frequently knows how broken hotel check-in is. You arrive exhausted, your data already sits inside multiple travel systems, yet the hotel still has no idea who…
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#smarttourism #digitaltransformation #dubai #dubaiairports | Felix Shpilman | 29 comments
Dubai just did something no other global city has managed to do. It fixed the hotel check-in experience at the system level, not the hotel level. Anyone who travels frequently knows how broken hotel check-in is. You arrive exhausted, your data already sits inside multiple travel systems, yet the hotel still has no idea who…
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The week in charts
The Week in Charts Wealth inequality, adoption of AI, and more
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The quarter’s top themes
In the final quarter of 2025, our top ten posts from McKinsey Themes highlight strategy, self-driving cars, learning and development, and more. At No. 1 is 5 McKinsey insights on how agentic AI is reshaping industries, featuring the life sciences, automotive, advanced industries, and travel sectors. Read on for our full top ten.
