Jour : 1 décembre 2025

Humans keep trying to turn hospitality into an algorithm, then act surprised when it feels empty. I’ve spent a lifetime proving the opposite. Eighty eight countries. Forty nine states. Two hundred sixty six Manhattan hotels, one night each, like a very nerdy world tour of belonging. Not to chase status. To study the one thing…

The Sustainability Removal Test Most « sustainable tourism » can stop being sustainable tomorrow without the business collapsing. That’s the problem. Solar panels on a hotel? Remove them, switch to grid power, hotel keeps operating. Local sourcing percentage? Drop it when costs squeeze, business continues. Carbon offsets? Cancel the program, operations unchanged. These are additions to business…

Here’s what they do not teach you in hospitality schools, and it’s exactly why so many people walk into this industry with zero understanding of what actually creates loyalty, revenue, and unforgettable guest experiences. They teach theory, not instinct. They teach structure, not human connection. They teach procedures, not presence. Hospitality isn’t a script. It’s…

If I started a school of hospitality today, I wouldn’t teach one thing that a robot can memorize or an algorithm can automate. I wouldn’t waste a second on surface level skills that sound good in a classroom but collapse the moment a real guest walks in. I’d build a school that teaches the truth.…