Jour : 28 novembre 2025
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2026 Trends: Inside the Human Centric Hotel – What Travelers Want and How to Adapt – 10 Minutes News for Hoteliers
This summary brings together insights from leading trend reports for 2026, distilling the clearest patterns shaping how hotels will attract, serve, and retain guests in the year ahead. It captures the shifts that matter most for owners and operators navigating a rapidly evolving landscape. The hospitality sector is entering a new era defined by rapid…
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#trend2026 | Amy Daroukakis | 156 comments
It’s Here. 135+ Reports. Can you help it get found? We don’t live in gated communities, nor do these reports. We only collect Paywall-free. Always and only. So why would we gate-keep? But the only way this magic you’ll want in March get’s found… Is by YOU. Forward, cheer or share YOUR way or #Trend2026…
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Breaking Gen AI’s efficiency trap: Reuniting creative and media – Marketing Procurement iQ
Creative Production By Jack Smyth There’s a New Procurement Playbook. Brands that will win with Gen AI won’t be the those generating the most creative or saving the most money. They’ll be the ones that reunite creative and media into an intelligent system. Stop negotiating on cost-per-creative. Start negotiating on performance improvement. Pencil Performs The…
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Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment | AdExchanger
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can…
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The Microdrama Production Gold Rush Is Here | David Freeman | 23 comments
From THR: These execs believe they can bring some studio savvy to improve the quality of verticals, which traditionally feature clunky scripts and inexperienced actors. All are interested, too, in bringing influencers on board as actors or creatives to broaden their appeal. “What you’ll see from us is a very different approach to how we…
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The best laid plans
Data Points Test your knowledge Share this email TEST YOURSELF AGAINST MCKINSEY INSIGHTS The best laid plans Among even high-performing companies, about what percentage of their strategies’ full financial potential do they actually realize? Dive in to learn more: Share these insights This email contains information about…
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Travel Tech Essentialist #190: Clear Thinking
To understand is to know what to do. – Ludwig Wittgenstein.Special thanks to Propellic for sponsoring this edition of the newsletter:While you’re still optimizing for keywords, Google’s AI is rewriting the rules of travel search. Our NavLog readers are ahead of the curve with Google’s AI search surfaces. Don’t get caught playing catch-up when your…
