Jour : 27 novembre 2025

Hotels don’t fail because of markets. They fail because the owner and the operator don’t share the same definition of value. The Alignment Gap is the biggest destroyer of value in our industry. Here’s the problem: – Operators optimise RevPAR, Brand standards, Guest scores. Their world is top-line and consistency. – Owners optimise NOI. Cash-on-cash…

Are we about to see the biggest shift in hotel bookings since the rise of OTAs? In the last months I’ve been deep-diving into how AI is reshaping travel. And honestly… the way people find and book accommodations will look completely different in the next 3–7 years. Here’s what I’m observing: OTAs won’t disappear — but they’ll…

Will AI take your job? That question came up in almost every conversation at HSMAI MEA these past two days. Sometimes direct, sometimes after a couple of drinks. Always genuine. The speakers were top notch and the sessions eye opening, but the real gold was in the hallway chats with commercial leaders across the region.…

Earlier this week, I found myself at Expedia Group ’s Roman offices, seated across from Elisa Ragno <!–> for Guess the Guest. The plan, at least on paper, was simple: talk about AI and hospitality. What happened instead was closer to a dérive, a drift across the borderlands where travel, technology, and human complexity leak…

Why do families of 5 bypass hotels more often than smaller families? (Hint: it’s not because they prefer Airbnb.) If you’ve ever travelled as a family of 5, you know the pain: ❌ Rooms that simply don’t fit everyone ❌ Prices that jump the moment child number 3 appears ❌ “Family options” that still force…