Jour : 17 novembre 2025
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DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: « #FightJessieFight bracelets at the pub! »
Takeaways The Asia Pacific region is seeing a new wave of technology-first agencies that leverage proprietary platforms and extensive API integrations to offer advanced marketing solutions. These agencies differentiate themselves by adopting flexible business models, positioning themselves as strategic partners focused on holistic business outcomes alongside advertising execution. A new Meta whitepaper analyzes high-growth players…
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CMOs share what brands get wrong when marketing to Gen Z
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. NEW YORK — An obsession with winning over Gen Z consumers has resulted in marketers believing several absolutes about the cohort. Of chief concern: Gen Zers are not brand loyal and they hate advertising. CMOs at Advertising…
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What B2B Marketers Learned at Advertising Week 2025
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees heard from leaders in the industry on the challenges facing the industry and the best way to navigate them. Sponsored by LinkedIn, the B2BMX lounge at AW New York included a spectrum of speakers from Bloomberg Media…
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Content relevance trumps personalization in B2B marketers’ ROI push
The news: Marketers are doubling down on content relevance and strategy as key drivers of performance, but personalization is being left behind. Nearly two-thirds (65%) of North American B2B marketers who say their efforts have been effective in the past year cite content relevance as a main reason, per Content Marketing Institute (CMI). 61% of…
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GenAI Overtakes Search for a Quarter of B2B Buyers, Signaling a Major Shift in Enterprise Purchasing
New Responsive study finds AI is reshaping vendor discovery, but trust and expertise still determine final decisions BEAVERTON, Ore., October 15, 2025–(BUSINESS WIRE)–Generative AI (GenAI) has overtaken traditional search for a quarter of B2B buyers, with nearly two-thirds using GenAI as much as or more than search when researching vendors, according to new research from…
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Predictions 2026: Trust Gets Tested For B2B Marketing, Sales, And Product Leaders
The GTM Playbook Is Being Rewritten B2B marketing, sales, and product leaders are entering 2026 with more questions than answers. The pace of change across go-to-market (GTM) functions has accelerated, driven by the widespread adoption of generative AI and compounded by persistent economic and political volatility. Once considered experimental, AI now powers daily operations —…
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November.
From Forrester’s billion-dollar warnings on rushed AI adoption to rising investment in human creators, Reddit’s comeback, Gen-Z’s shifting loyalties, and the slow slopification of Linkedin, the message is clear: AI may accelerate things, but credibility, creativity and connection still belong to people. Read on for a monthly download on all things Content, Community and Creator-led…
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Get ready for unBoxed 2025
unBoxed is our annual event designed to educate advertisers on how to use Amazon Ads to create memorable connections with shoppers at key moments across their purchase journey. The event features keynotes with product announcements, access to breakout sessions, product deep dives, insights and recommendations from advertising leadership, and much more.
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Affiliate links, personalized ads, and chatbot revenue optimization | Mobile Dev Memo by Eric Seufert
Generative AI has undeniably penetrated consumer awareness at an incredible clip: this NBER paper finds that “overall genAI adoption (including work and non-work usage) has been faster than both the personal computer and the internet.” OpenAI’s ChatGPT is the world’s most popular standalone chatbot. ChatGPT chatbot was launched in November 2022 and, as of the…
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Retail media doesn’t need more ads; it needs smarter creativity
Opinion When GenAI is applied thoughtfully, grounded in insight, governed by compliance and guided by human creativity, it delivers both short-term performance and long-term impact, says Tesco Media’s Stacy Gratz. The advertising industry is at a crossroads. Audiences are saturated, formats are multiplying, and attention is the scarcest commodity in media. In this environment, the…
