Jour : 10 novembre 2025
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Activate Growth – Own the Future
These are the industries we’ve shaped, but the future is where we live. Together, we can help you grow faster than the market and smarter than the competition. We help technology and media companies drive revenue growth, identify new strategic opportunities, and position their businesses for the future.
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GTIG AI Threat Tracker: Advances in Threat Actor Usage of AI Tools | Google Cloud Blog
Building AI Safely and Responsibly We believe our approach to AI must be both bold and responsible. That means developing AI in a way that maximizes the positive benefits to society while addressing the challenges. Guided by our AI Principles, Google designs AI systems with robust security measures and strong safety guardrails, and we continuously…
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In this episode of the podcast, I speak with Matt Steiner, Meta’s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company’s advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta’s various AI-enabled ranking and…
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Podcast: Meta’s AI advertising playbook (with Matt Steiner) | Mobile Dev Memo by Eric Seufert
In this episode of the podcast, I speak with Matt Steiner, Meta’s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company’s advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta’s various AI-enabled ranking and…
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Why Tech Needs Personalization
Every weekend, my good buddy Hiten Shah and I head to The Coffee Movement’s Balboa Street location. They make a nice pour-over. And while it’s about a half-hour from my apartment, the coffee is worth the drive, the time, and the money. It’s a long enough drive for us to talk about life, work, and, most importantly, new ideas about technology. Sometimes, if our schedules sync up, we even go twice a week. What doesn’t…
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All around us, community-driven environments are thriving. Third spaces, physical or virtual, are in high demand. In 2026, brands that nurture people’s desire to connect and socialize across communities of interest, live experiences, and messaging can gain a significant competitive advantage.
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2026 MEDIA TRENDS – 2026 Media Trends
All around us, community-driven environments are thriving. Third spaces, physical or virtual, are in high demand. In 2026, brands that nurture people’s desire to connect and socialize across communities of interest, live experiences, and messaging can gain a significant competitive advantage.
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NEW: Claude Just Made Prompting 10x Easier—And It Works in ChatGPT!
Anthropic just released Skills for Claude, and everyone’s missing what this actually is. Skills aren’t a Claude feature. They’re the answer to the question I get asked most: “How do I stop rewriting the same massive prompts every single time?” You know the drill. You want to create a financial presentation. Or evaluate an AI…
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How to Use AI for Marketing: A Game-Changer | Neil Hoyne posted on the topic | LinkedIn
As a marketer, I am sure you have read the McKinsey report https://lnkd.in/giuYjaxr by now, which stated : « In fact, not one of the 50 or so senior marketing leaders we interviewed at Fortune 500 companies could clearly articulate the ROI of their organization’s investment in martech and how it’s driving value. Rather than tying…
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Google’s First AI Ad Avoids the Uncanny Valley by Casting a Turkey
Listen(2 min)AI-generated ads have flooded social media and television in the months since the release of tools like Google’s Veo 3 and OpenAI’s Sora, which can generate high-quality videos from text prompts.Google itself, however, has been notably absent from the list of brands creating campaigns with artificial intelligence—until now. Copyright ©