Jour : 4 novembre 2025
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Amazon is right to bring back ‘Joy Ride,’ its most successful Christmas campaign
Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again. Andrew Tindall explains why Amazon is bringing back a modern classic.Like Spider-Man senses danger with his Spider-Sense, I get tingles when I’m in the presence of marketing greatness. It was set off when I was working with…
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Create on-brand marketing content for your business with Pomelli
Creating impactful, on-brand content can often require significant investment in time, budget, and design expertise. For small to medium-sized businesses (SMBs), this can be a major obstacle. That’s where Pomelli, our newest experiment from Google Labs in partnership with Google DeepMind, comes in. Pomelli is an AI marketing tool designed to help SMBs more easily…
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I used Notebook LM as my travel planner — and it’s better than any itinerary app
Planning a trip shouldn’t feel like managing a second job. But between juggling flight confirmations in my inbox, restaurant recommendations scattered across Reddit threads, and half-remembered bookmarks from travel blogs, that’s exactly what it becomes. I’ve tried dedicated itinerary apps like TripIt and Wanderlog, even built color-coded spreadsheets that would make a project manager weep…
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WhatsApp changes its terms to bar general-purpose chatbots from its platform
Meta-owned chat app WhatsApp changed its business API policy this week to ban general-purpose chatbots from its platform. The move will likely affect WhatsApp-based assistants of companies like OpenAI, Perplexity, Khosla Ventures-backed Luzia, and General Catalyst-backed Poke. The company has added a new section to address “AI providers” in its business API terms, focusing on…
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How Consumers Are Actually Using AI // BRXND Dispatch vol 95
You’re getting this email as a subscriber to the BRXND Dispatch, a newsletter at the intersection of marketing and AI. Claire here. This week, we’re spotlighting Dan Frommer’s presentation on consumer AI adoption from BRXND NYC 2025. Dan runs The New Consumer and publishes the Consumer Trends Report with Coefficient Capital. It’s a data-driven look…
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AI And Video Will Fuel 1.1 Billion Creators By 2032, Report Forecasts
If you still think the “creator economy” is a cottage industry of influencers with ring lights, you’re already behind. The next seven years will be defined by two things: creators professionalizing into full-fledged media companies and legacy media and brands retooling themselves to act like creators. And AI is the accelerant in both directions.New data…